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Grassroots and small businesses in Nigeria continue to struggle for survival due to a range of challenges which the Covid-19 pandemic has only exacerbated. The MSMEs’ lack of visibility often impairs their access to market, training, capacity building, and funding opportunities. To truly realize the potential of the food and agriculture sector in Nigeria, which is driven by these underserved MSMEs, Nourishing Africa, the Mastercard Foundation, and U.S. African Development Foundation (USADF) have joined forces to train and provide technical support and catalytic financing to the entrepreneurs.