The Movie Cuties by a Senegalese director faces huge backlash online after Netflixs hyper-sexualization completely missed the point of the movie and marketed it as a raunchy movie about young girls trying to make it in the Entertainment industry. But The movie that is about the Senegalese directors own experiences as an immigrant in France and comments on the hyper-sexualization of preadolescent girls by the west.
The Original movie by the Senegalese Director is about a newcomer Fathia Youssouf as Amy, an 11-year-old girl who befriends a group of dancers at her school and begins growing into her femininity. Amy’s new behavior with her new friends upsets her mother as it should as it is in direct confrontation with the family’s Senegalese culture and Muslim traditions but the Netflix westernized version is portrayed as a hypersexualized adventure of young a young Africas girl in the pressure of fame by showing on her body.
Look at the difference of the original Directors Poster which shows the same girls wearing appropriate clothes with added feminine pieces to show the journey unlike the Netflix Hollywood like poster here which just portrays the girls as eye candy. This online backlash has made Netflix update the movie’s description and cover image for the new film Cuties after and made the Following apology.
‘We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.’
This act was not a mistake or something new as the west and Hollywood has been hyper sexualizing African women to sell their movies for decades even coining the name blacksploitation. But with the age of the Internet Africans can put a stop to this predatory behavior targeting our African women and girls.