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Addis Ababa, Ethiopia — Today, startup studio 1888EC announced a partnership with the Mastercard Foundation to create the country’s first travel and leisure platform aimed at creating digital solutions and job opportunities within Ethiopia’s to urism sector.

1888EC, a unique and innovative startup studio established through the partnership, is the first-of-its-kind in Ethiopia. The studio aspires to create disruptive innovators and change-makers and will champion digital transformation, venture building, and job creation.

1888EC recognizes that a significant part of Ethiopia’s economy is dependent upon travel, tourism, leisure, and hospitality. The newly- formed studio’s pilot project will be a digital platform that provides tourists with a myriad of options to explore and experience the “Land of Origins” .

The platform, which will be developed as a prototype in the coming months, will be a modern and user-friendly interface for travelers to access more tourist destinations, book accommodations easier, feel safer by using a trusted app that tracks information, and offer packages to promote increased travel across the country while attracting greater foreign currency to boost the economy.